love it love it love it. I have gotten 2 of these. one for me, and one for my son. its so soft. I have gotten a few different things from this company already.love the fact that its a zipper end, keeps the pillow from moving around inside.crisp white,cant say that it doesn't wrinkle, I mean, its organic cotton. its going to wrinkle. if you want some thing that is treated with chemicals so that it doesn't wrinkle, then this isn't the product.the fact that this is organic cotton, is a much bigger deal that a few wrinkles, that's for sure.easily cleaned with all the other pillow cases I got for our beds,the price is fantastic compared to other organic bedding companies.you get more than just a bang for your buck.I have told my friends, and family about this brand. and many of them have already gotten things as well.when you are looking into having a non toxic home, bedding is one of the first things we started looking at. did plenty of research. this was it.we just got the duvet covers, which has completed the non toxic bed process.will continue to support this company if I need more things in the future.